Sveea by Lieblingsapotheke Story

Born out of a shared passion for health and for high-quality and effective products, Svea Nadine Rockstroh had the vision of cosmetics with first-class quality and sophisticated effectiveness that are safe and sustainable for people. During her studies, she was able to recognize early on how powerful pharmacist know-how can be used in cosmetic products. At that moment, Svea decided to work with the right partners from research and science to produce products that would impress women and men.

With the power of science

For us, the pharmacy is not just a point of sale for high-quality products, but also a point of contact for questions about health and beauty. Because everyone has the right to feel good, and well-being should not be seen as a privilege.

Product DNA

Organize content into multiple columns to share useful information to your customers about your products, values...

Scientific Network

Our partner's research is based on highly qualified and renowned specialists, renowned universities and first-class institutes.

Inspired by nature...

and guided by science - this is how perfect formulas are created. That is the secret.

6 in-house laboratories

As well as over 30 carefully selected external laboratories in Italy and worldwide that support development.

Our products are both safe and effective. They are made from the best formulas and are designed for effectiveness to create a perfect balance between cosmetics, health and sustainability.

Nadine Rockstroh - Founder & Owner

We believe Sveea is a never-ending exploration.

Support creativity

Invest in the next generations

Sveea by Lieblingsapotheke is proud to invest in the next generation of creatives. Taste and thirst for knowledge are essential components of every student's education. In our team, our employees also learn to articulate their ideas in a communicable form, while developing a creativity that can be used in any field they pursue.

Support creativity

Our team – conscientious and competent!

Professional competence and good service are a matter of honor for everyone in our team. As pharmacists and PTAs, we devote ourselves to your individual concerns in order to always find the best solution for every problem. Your health and satisfaction are our top priority, and we do everything we can to support you as best as possible with our in-depth knowledge and personal commitment.

Support creativity

Passion for science and education

Not only is your health and well-being our focus, but we also strive for continuous education. We believe that education and scientific knowledge lead to a deeper understanding of your individual needs. Visit us and experience a pharmacy that is passionate about your health.

Our history


Svea Nadine Rockstroh - even as a child I was influenced by my parents' passion for pharmaceuticals and the foundation for my work was laid early on.


I later completed my pharmacy studies in the 3rd state examination and subsequently obtained my license as a pharmacist.


Opening of our favorite pharmacy in Reichenbach and beginning to dedicate ourselves to all of our customers' individual needs.


Cooperation with Unifarco, the manufacturer of effective and safe cosmetics from the pharmacy - under our name Lieblingsapotheke.


Integration of additional high-quality cosmetic products with the aim of making our familiar quality from the pharmacy even more diverse.


Launch of our online shop under the new brand “Sveea” to make our quality products accessible and tangible for everyone.